BLUER is the new green denim

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Fashion is about looking good — but did you know it can also be about doing good?

We built the Craft of Lyfe brand around the concept of bringing the world together by changing the way we design for fashion and how people consume it while simultaneously creating more avenues to access education. And we’re certainly in good company! We’re constantly learning about brands that are driven by purpose and inspired by the work they do.

If you read our article, The Case for Eco Conscious Brands, then you’ve probably heard of brands like Everlane, PACT Apparel, and Reformation who are incorporating social responsibility into their overall mission.

But have you heard about BLUER Denim?  

BLUER Denim is a transparently sourced All-American premium brand designed in Portland, OR using cotton grown in the state of Georgia. Their denim is milled in North Carolina, rivets and zippers forged in Kentucky and the final products are cut, sewn, and washed and hand-finished in Los Angeles using state of the art eco-friendly ozone laundry processes. Even their BLUER leather patches are vegetable dyed English bridle leather handcrafted in Portland. To add a cherry on top of this deliciously eco-friendly sundae, all packaging is made with recycled paper and printed with non-toxic inks.

Photo by: BLUER DENIM.

 

Sustainability and Philanthropy

Who isn’t guilty of collecting years or decades worth of jeans that sit in their closet collecting dust? Or even worse, for those jeans to end up in the dump along with the other 10.46 million tons of textile waste in the USA? BLUER believes in re-purposing and up-cycling which led them to their fantastic Buy One & Give One Program. BLUER’s humanitarian and sustainable solution is designed to get unwanted jeans out of your closets, and into the hands of those in need in local communities. For every pair of jeans you purchase, BLUER will buy back your used pair for $15, sanitize them, and deliver them to someone who really needs them. It’s a win-win for everyone!

Did we mention that these feel-good fitted pair of jeans start at only $95? Check out BLUER’s recently launched website and get your pair today knowing that your hard-earned dollar bills are helping this world become a little greener and a little better for everyone.

Photo by: BLUER DENIM.

We hope you’re as inspired as we are by innovative brands like BLUER. Though fashion may be about appearances, its roots can still be more than skin deep.

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